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Tired of creating Instagram content that feels like a full-time job with zero ROI? Let’s fix that.

In this episode, I’m joined by Corey Walker, co-author of Instagram for Dummies and Instagram for Business for Dummies - and she’s here to break down exactly what works right now on Instagram (and what you can stop wasting time on).

Whether you’re frustrated by reels, overwhelmed by algorithm shifts, or stuck in the “I should be doing more” spiral, Corey’s no-fluff advice will help you simplify, strategize, and actually see results - without dancing, pointing, or trying to reinvent the wheel every week.

Inside this conversation, you’ll learn:

• How to use Instagram as a full funnel: from visibility to connection to conversion
• The role of Reels, feed posts, Stories, and Lives (and how to stop overthinking each one)
• What carousels and drip campaigns have in common - and why they convert
• Why showing your face on camera (even awkwardly) beats perfect production every time
• The easiest way to batch content using questions you already get asked all the time

This is your permission to stop chasing trends and start using Instagram in a way that supports your business goals and your sanity.

Links & References:

• Want more ways to increase your visibility? Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Connect with Corey in Instagram @coreycwalker or check out her website: themarketingspecialist.com

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Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.