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Google Ads Performance Max can get strong results, but only if you understand how Google is actually spending ad budget across each channel. In this video, we’ll talk about Performance Max Channel Performance and show you how to see where your budget is going across Search, Display, YouTube, Discover, Gmail, and Shopping. You’ll learn how to understand the data correctly and what the numbers mean.

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Frequently Asked Questions:

What is Performance Max channel performance?

It shows how Google distributes your ads across channels like Search, YouTube, Display, Discover, Gmail, and Shopping in a Performance Max campaign.

Does channel performance show exact spend by channel?

No. Google provides directional data, not precise spend breakdowns, so it should be used for trend analysis, not accounting.

Can I turn off specific channels inside Performance Max?

No. Performance Max does not allow channel-level exclusions.

How can I push Performance Max more toward Search or Shopping?

Improve feed quality, add high-intent search themes, strengthen conversion signals, and avoid overlapping standard Search campaigns incorrectly.

When should I split Performance Max into multiple campaigns?

When you need clearer control over budgets, product groups, geographies, or asset strategies, especially at higher spend levels.