『MB539: How to Turn Podcast Appearances Into Capital, Credibility, and Deal Flow - with Trevor Oldham』のカバーアート

MB539: How to Turn Podcast Appearances Into Capital, Credibility, and Deal Flow - with Trevor Oldham

MB539: How to Turn Podcast Appearances Into Capital, Credibility, and Deal Flow - with Trevor Oldham

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In this episode, Michael Blank sits down with podcasting and marketing expert Trevor Oldham to reveal how real estate operators and syndicators can use podcasts to build credibility, generate leads, and ultimately raise more capital. Trevor, who has helped book more than 10,000 podcast appearances for over 500 clients, explains why getting on the biggest shows isn't necessarily the goal—the right audience is. They break down how to identify podcasts that reach your ideal investors, build a simple funnel to capture leads, use automation to follow up, and turn one podcast appearance into multiple marketing touchpoints. Michael and Trevor also discuss why podcasting is a long-term strategy, how the capital-raising environment has changed, and why operators should build their marketing platform before trying to scale their lead generation.Key TakeawaysThe Right Podcast Matters More Than the Biggest PodcastA smaller show with a highly targeted audience can generate far more valuable investor relationships than a massive show with the wrong listeners.Build the Funnel Before You Generate LeadsBefore appearing on podcasts, have a professional website, a clear call to action, a lead magnet, and a way to capture and nurture prospects. Otherwise, you're creating attention without having a system to convert it.Podcasting Is a Long-Term Capital-Raising StrategyUnlike paid advertising, podcasting can take weeks or months to produce results. But consistently appearing on two to four relevant shows per month allows the exposure and credibility to compound over time.Your Story Builds More Trust Than Your Track RecordInvestors don't just want to hear about your assets under management or projected returns. Sharing how you got started, what went wrong, and how you overcame challenges makes you more relatable and trustworthy.Don't Skip One-on-One Capital RaisingMichael emphasizes that aspiring syndicators should first learn how to build trust and understand investors through personal conversations before trying to amplify their message online.Turn One Podcast Appearance Into Multiple TouchpointsWith landing pages, LinkedIn outreach, email follow-up, social media engagement, and personalized messages, one interview can become the starting point for an entire investor acquisition campaign.Connect with Trevor OldhamPodcasting You: podcastingyou.com/podcastsLinkedIn: https://www.linkedin.com/in/trevorjoldhamConnect with our Deal Maker PartnersCheck out all Partners hereAttorney - Swafford Law LLC Asset Manager - Cyndee Harding, High Caliber MultifamilyCPA - James Bohan, Stonehan AccountancyMentor - Deal Maker MentoringResourcesConnect with Michael BlankTheFreedomPodcast.com Join the Deal Maker MastermindExplore Michael’s Mentoring ProgramReview the Podcast on Apple PodcastsGet the Syndicated Deal AnalyzerGet the Book, Financial Freedom with Real Estate Investing by Michael Blank For full episode show notes visit: https://themichaelblank.com/podcasts/session539/
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