How to Start the Year Right, Build the Machine, Then Aim It - Featuring Spencer Ward
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How to Start the Year Right, Build the Machine, Then Aim It - Featuring Spencer Ward
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Most business owners don't need more motivation—they need better structure.
In this episode, we talk about how to start the year on the right foot by fixing the fundamentals that actually create freedom. We break down why every position in your company needs a clearly defined SOP, how systems protect your business from turnover, and why relying on people instead of processes keeps you stuck in the weeds.
Then we shift to growth—specifically why chasing every customer is a losing strategy. You'll hear why choosing a niche allows you to market with precision, spend less on advertising, raise quality income, and become the obvious choice in your market.
If you want a business that runs without constant involvement, attracts better customers, and scales cleanly, this episode lays out the blueprint.
Structure first. Focus second. Growth follows.
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