How to Show Up in AI Search With Sterling’s 4-Step System
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How to show up in AI search isn't luck. Sterling logged 678 trailing mentions in just one month last April. Closest rival? 53. Here's the gap.
Most firms stop at attorney pages, which makes them invisible in AI search. In this episode, we break down the 4 signals we use at Sterling to earn AI citations, attract qualified clients, and stay visible where people are actually searching.
AI is the new pre-consultation layer, and clients research for 18-36 months before they call. Win top-of-funnel visibility now, and you land on the shortlist. Skip it, and paid search bleeds you dry.
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📄 CHAPTERS
0:00 - How to Show Up in AI Search: The 678 vs 53 Visibility Gap
3:33 - Why Clients Research 18-36 Months Before They Call
8:09 - Topical Breadth Is the Moat: 474 Topics, 24 Categories
13:11 - The 4 Signals That Win AI Citations
16:30 - Decision Pages and Calculators Win, Not Service Pages
22:25 - Free AI Citations vs. $9 Clicks: Build an Annuity
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