How to show up in AI search isn't luck. Sterling logged 678 trailing mentions in just one month last April. Closest rival? 53. Here's the gap.

Most firms stop at attorney pages, which makes them invisible in AI search. In this episode, we break down the 4 signals we use at Sterling to earn AI citations, attract qualified clients, and stay visible where people are actually searching.

AI is the new pre-consultation layer, and clients research for 18-36 months before they call. Win top-of-funnel visibility now, and you land on the shortlist. Skip it, and paid search bleeds you dry.

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📄 CHAPTERS

0:00 - How to Show Up in AI Search: The 678 vs 53 Visibility Gap

3:33 - Why Clients Research 18-36 Months Before They Call

8:09 - Topical Breadth Is the Moat: 474 Topics, 24 Categories

13:11 - The 4 Signals That Win AI Citations

16:30 - Decision Pages and Calculators Win, Not Service Pages

22:25 - Free AI Citations vs. $9 Clicks: Build an Annuity

Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?

Follow these steps:

1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

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