Sharing difficult news is one of the toughest parts of any communications role. Whether it’s redundancies, leadership changes, or major organisational shifts, how you deliver the message can either build trust… or break it.

In this episode of Land and Deliver, Darren Wingham and Louise Chandler-Rutt explore what really happens when bad news lands, why so many organisations get it wrong, and how to handle these moments with clarity, care, and credibility.

You’ll hear real-world examples of communication failures, alongside practical guidance you can use immediately if you’re responsible for messaging inside your organisation.

1. Why difficult news often fails and the damage it can cause
2. How to structure your message so people understand and trust it
3. The importance of context, timing, and knowing who needs to hear what
4. Why communication must be two-way, not just an announcement
5. The biggest mistakes to avoid, including jargon and “one-and-done” messaging
6. How to prepare your team before a crisis hits

At its core, this episode is about one simple truth: difficult news doesn’t have to destroy trust. Done well, it can actually strengthen it.

We’ve created comprehensive show notes with a full step-by-step guide, examples, and a practical checklist you can use in your own organisation.

👉 Download them here:

https://landanddeliver.co.uk

If you’re responsible for a message and what happens after it’s delivered, this episode is for you.