How to Sell Your Vision - Small Wins
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How to Sell Your Vision - Small Wins
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In this episode of How to Sell Your Vision, I interviewed Mark Fershteyn, Co-Founder and CEO of Recapped.io.
Mark shared an interesting anecdote about how he and his co-founder, both sons of first-generation immigrants, managed to secure investments from giants like Zoom—despite not having a rich network.
"The key is storytelling," he says, emphasizing the importance of building a narrative that provides small wins to hook investors into your vision.
Many founders aim for a big bang right away. However, the layers of a story need to build up and connect seamlessly, avoiding the impression of being a random collection of slides.
By creating small win points—small "yes" moments along the way—you build a compelling and cohesive story that captivates investors.
I loved what Mark said because storytelling is all about connection. And connections are formed, not won.
So, if you’re building your pitch, ask yourself: How do I create a story that resonates and builds trust step by step?