In this episode, business coach Kevin Aires reveals how the secret to successful selling isn’t more facts, it’s better stories. Drawing from his background at Esso and IBM to running his own business, Kevin shares how he discovered the power of coaching and storytelling. He explains why most business owners talk features instead of benefits and how reframing your message can inspire clients to take action. With practical lessons on clarity, mindset, and influence, Kevin shows how to turn everyday conversations into meaningful results and why having a coach helps you see what you can’t.

Coaching is more than a job, it’s a calling. Discover how you can become a certified ActionCOACH and change lives, starting with your own. Get started by clicking here. https://lp.actioncoach.com/franchise-apply

About Kevin Aires:
Kevin Aires is a business coach and former corporate leader with experience at Esso, IBM, and in entrepreneurship. As part of the ActionCOACH network, Kevin helps business owners boost performance through clarity, structure, and storytelling. Known for his energetic and down-to-earth approach, he teaches clients how to shift from selling facts to inspiring action by focusing on stories that connect, motivate, and close deals.

Learn more: https://www.linkedin.com/in/kevinaires-actioncoach/

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Coach: https://www.actioncoach.com/