HYROX is everywhere right now, and your gym doesn’t necessarily have to become an affiliate to cash in on the trend.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin breaks down the “mini sim,” a scaled-down HYROX-style competition any gym can run without paying affiliation fees or buying new equipment.

John walks through the exact blueprint: cutting the running volume, running it as a doubles event to build in referrals and setting a financial target (Two-Brain gyms have made $2,500-$6,000 from their first event).

He covers the week-by-week promotion plan, including real examples of gym posts that sold out events fast.

He also details race-day logistics (staffing, heats, avoiding bottlenecks) and how to turn one-time event revenue into new recurring members.

Tune in to get a complete playbook for running your first HYROX-style event and building an ongoing program members love.

Use the link below to access our complete HYROX toolkit for gym owners!

Links

HYROX Toolkit

Gym Owners United

Book a Call

0:00 - Why every gym should pay attention to HYROX

1:02 - The low-risk way to test the HYROX trend

2:09 - The hidden growth opportunity most gyms miss

4:06 - Planning your first HYROX-style event

5:46 - Where your first participants will come from

7:00 - Real gym marketing examples that worked

8:40 - The promotion mistake that kills event sales

9:26 - Race day secrets for a smooth event

13:35 - The email every gym owner should send

17:02 - Turn one event into long-term members