What if the stories you tell yourself are the biggest factor determining your success, health, and happiness?

In this episode of Think Your Way to an Epic Life, we sit down with Connie Kwan—CEO, speaker, former Microsoft and Atlassian product executive, and author of STORYHabits—to explore how changing your internal narrative can lead to lasting behavior change.

Connie shares lessons from over 20 years of leadership, product innovation, and helping people change deeply ingrained behaviors. From building a smoking cessation product that doubled the success rate of competing solutions to developing the 4S Method for storytelling, she explains why identity—not willpower—is the key to building habits that last.

In this episode:
- Why most habits fail
- The connection between identity and behavior
- How storytelling shapes your daily decisions
- The STORYHabits framework
- Leadership, communication, and influence
- Building healthier habits that actually stick
- How to change the story you tell yourself

Whether you're looking to become a better leader, improve your health, communicate more effectively, or simply create lasting personal change, this conversation is full of practical insights.

Connect with Connie Kwan:
LinkedIn: https://www.linkedin.com/in/conniekwan/
X: https://x.com/Conniekwan_

📚 Subscribe to Connie's free STORYHabits newsletter:
https://conniekwan.substack.com

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