Main Segments & Key Points

1. Intro & Context (0:00–2:00)
   • Short episode to allow time for ISU basketball games starting soon.
   • Triggered by Brett Yormark's tease of a "revolutionary" Big 12 announcement (originally expected that day, delayed to the next).
   • Levi speculates it might involve basketball (e.g., conference tournament format change or revenue-sharing tied to the Big 12 tournament).
2. Big 12 Philosophy & Positioning (2:00–5:00)
   • Praises Yormark's approach: stay ahead of the curve, zig when others zag, stand out as innovative.
   • Acknowledges occasional "kooky" ideas that don't stick, but respects the experimentation.
   • Big 12's unique challenge: solidify as clear #3 conference behind SEC & Big Ten (unrealistic to catch them in revenue/prestige), while staying ahead of the troubled ACC.
3. Jimmy Rogers Contract Delay (7:00–9:00 approx.)
   • Panic level: very low (~0.1/10).
   • Delay is normal (lawyer back-and-forth on tiny details); similar delays happened with Matt Campbell and T.J. Otzelberger.
   • Rogers wouldn't have built the transfer/recruiting class if there were real issues.
4. Core Proposal: Ways to Revolutionize Big 12 Football (main discussion ~9:00–23:00)
   • Idea 1: Spring exhibition games with revenue-sharing
     • Organize conference spring games (TV broadcast).
     • Revenue-sharing opportunity for players.
     • Options: individual matchups, or multi-game events (e.g., several games at Jerry World over a weekend).
     • Shorter format (e.g., 10-minute quarters), limited/no contact rules.
     • Puts Big 12 football on TV in spring → more exposure.
   • Idea 2: Replace the 12th regular-season game with a curated / seeded matchup (the big revolutionary idea)
     • Keep the non-con / OOC 12th game as originally scheduled.
     • Seed the entire 16-team conference 1–16 after the regular season (using existing tiebreakers).
     • Top 4 seeds play seeded on-campus "semifinal" games (still count as regular-season games) → winners advance to the conference championship in Arlington.
     • Teams 5–16 play the team seeded immediately adjacent (5 vs 6, 7 vs 8, etc.) → creates competitive, rivalry, or rematch games instead of blowouts.
     • Examples from recent seasons:
       • Holy War (Utah-BYU), Farmageddon rematch (ISU-KSU), Arizona-Arizona State, Colorado-Oklahoma State, etc.
       • Creates late-season playoff atmosphere, better TV matchups, more meaningful games, extra résumé-building opportunities for bubble teams.
     • Can be revenue-sharing opportunity (especially if neutral-site semifinals at Jerry World / Vegas / etc.).
     • Avoids over-relying on complex tiebreakers; lets teams play into the title game.
5. Other Ideas & Critiques (23:00–end of football talk)
   • Incentivize strong non-con scheduling — reward Power 5 wins (tiebreaker points? player revenue pool?) to improve Big 12 vs. P5 record narrative.
   • Skeptical of random overseas neutral-site games (logistics, jet lag, fan travel issues); prefers existing series like Nutri-Grain / Aer Lingus games (ISU-KSU in Ireland).
   • Big 12 already had strong non-con P5 record last year — build on that.
6. Basketball Quick Hits & Closing (final ~10–15 minutes)
   • Men's game at TCU that night: not "easy" (TCU solid, good wins/bad losses); last "breather" before brutal stretch (Kansas, Houston, @BYU , @Utah , Texas Tech, Arizona).
   • Realistic ceiling: 1-seed possible with strong finish (protect home court + 1–2 road wins); safe 2-seed very likely.
   • Women's game at BYU: on 5-game win streak after earlier skid; back in NCAA Tournament conversation; chance to climb to top-4 seed (host early rounds in Hilton).
   • Brief Q&A on ISU football transfers/recruits (e.g., Cameron Padaway's speed, linebacker rotation questions with Tristan Exline, Sullivan Schleiming, Carson Willich).

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