『How to Recover After Losing a Major Client (40% Revenue Drop) — Jon Morris, Rise Interactive and Fiscal Advocate』のカバーアート

How to Recover After Losing a Major Client (40% Revenue Drop) — Jon Morris, Rise Interactive and Fiscal Advocate

How to Recover After Losing a Major Client (40% Revenue Drop) — Jon Morris, Rise Interactive and Fiscal Advocate

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Jeremy Shapiro interviews Jon Morris, founder of Rise Interactive and Fiscal Advocate, about surviving a sudden loss of a top client that cost 40% of revenue. Jon shares the financial decisions, leadership mindset shifts, and growth strategies he used to stabilize cash flow, diversify clients, and rebuild for long-term growth. Key takeaways: practical steps to recover after client loss, how to prioritize short-term liquidity vs. strategic investments, and leadership actions to guide teams through crisis.What would you do if your biggest client disappeared overnight and took 40% of your revenue with them?In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Jon Morris, founder of Rise Interactive and Fiscal Advocate, about the financial decisions, leadership mindset, and growth strategy that transformed a major business crisis into the foundation for building one of the world's largest independent digital marketing agencies.Jon shares how disciplined decision-making, investing in sales, and focusing on the right business metrics allowed his company to recover stronger than ever.In this episode, we discuss:✔️ Losing 40% of revenue during the 2008 financial crisis✔️ Why salary reductions saved the company from layoffs✔️ Building one of the earliest digital marketing agencies✔️ The power of incremental business growth✔️ Hiring a salesperson who transformed company growth✔️ Why customer retention is every CEO's top priority✔️ The three KPIs every founder should monitor✔️ Building predictable sales systems and partnerships✔️ Scaling professional service businesses sustainably✔️ Preparing a business for long-term success and exitJon also shares lessons on:✔️ Leadership during economic uncertainty✔️ Cash flow management and financial discipline✔️ Sales hiring and performance management✔️ Agency growth strategies✔️ Long-term thinking for entrepreneurs👉 Learn more about Jon Morris:• Fiscal Advocate: https://fiscaladvocate.com/📘 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook (https://yourbusinessgrowthplaybook.com/) Chapters00:00 Pay Cut Gamble01:12 Origin Story Prize Money02:08 Pivot to Done For You03:44 Early Digital Marketing Days07:04 Incrementalist Mindset08:30 Losing the Biggest Client10:24 Salary Cuts Not Layoffs12:38 All Hands Comeback Plan15:43 Hiring for Hustle Culture21:36 Big Sales Hire Howard26:16 Diversifying Revenue Streams29:07 Scaling Sales and Marketing32:25 From Twelve to Forty Million35:53 KPI Framework for Exit40:37 Rapid Fire Lessons45:25 Wrap Up and Where to Find JonKeywords: Jon Morris, John Morris, Jeremy Shapiro, Rise Interactive, Fiscal Advocate, digital marketing, agency growth, entrepreneurship, leadership, customer retention, sales strategy, financial management, business growth, CEO, marketing agency, business podcast#businessgrowth #Entrepreneurship #Leadership #DigitalMarketing #BusinessStrategy #PodcastWant to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast 🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop! @YourBusinessGrowthPlaybookAdditional Resources:Full Episode Details with Jon Morris: https://yourbusinessgrowthplaybook.com/s2e30-growth-isnt-accident-jon-morris/⁠Your Business Growth Podcast⁠: https://yourbusinessgrowthplaybook.com/podcast/⁠Your Business Growth Podcast on YouTube⁠: https://www.youtube.com/@YourBusinessGrowthPlaybook?sub_confirmation=1⁠Watch this episode with Jon Morris on YouTube⁠: https://youtu.be/4b5Jp5LEGsE⁠Get the Book, Your Business Growth Playbook today: https://yourbusinessgrowthplaybook.com/#signup
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