In this episode, Rebecca Green and Kim Borcherding discuss the significance of branding and niching down in the real estate industry. They share personal experiences and insights on how understanding your ideal client can streamline communication and enhance business success. The conversation emphasizes the importance of consistency in messaging, overcoming fears associated with niching down, and practical steps to identify and serve a targeted audience. They also highlight success stories of agents who have effectively implemented these strategies and the role of operational structure in achieving business goals.

Takeaways

• Your brand encompasses your messaging, not just your image, colors and logos.
• Valuing your energy is crucial in business.
• Finding alignment with your target audience enhances business flow.
• Narrowing your focus can lead to greater success.
• Consistency in messaging leads to better results.
• Niche marketing is becoming essential in real estate.
• Understanding your past clients helps identify your niche.
• Success stories can inspire and guide your own journey.
• Operational structure is key to delivering your message effectively.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

In this episode, we dive into the art of balancing personal style with professional branding. Join us as we explore how Shine Image Consulting helps individuals elevate their image by aligning their wardrobe with their personal and professional goals. Discover the transformative power of style, the importance of consistency in branding, and how to make impactful first impressions. Whether you're a real estate agent or a corporate professional, learn how to present yourself with confidence and authenticity. Tune in for insights that will inspire you to rethink your approach to personal and professional style.

Takeaways

• Branding is not just about clothing; it's about identity.
• Self-confidence plays a crucial role in how we present ourselves.
• The way you show up matters in business.
• Real estate agents need to reflect their brand through their appearance.
• COVID has changed how professionals approach style and presentation.
• Investing in personal style can save money in the long run.
• Understanding your body type is essential for effective styling.
• Color theory can enhance personal branding and presentation.
• Consistency in appearance builds credibility and trust.
• Jewelry can elevate even the simplest outfits.

Looking to connect with the gals from Shine Image Consulting? Visit them here— www.shineimageconsulting.com

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

If you’ve ever found yourself wondering, “Is this hustle really what I signed up for?”—this episode is for you. Kim Borcherding and Rebecca Green sit down with Erin Bradley, a former snowboard instructor turned top-producing mortgage broker, who discovered the magic of designing a business that actually supports your life. Erin’s journey into the mortgage industry wasn’t traditional, but it led her to the Go-Giver philosophy and ultimately to building a coaching community focused on freedom, fulfillment, and flow.

In this conversation, Erin shares how building authentic relationships, setting intentional boundaries, and systematizing your business can transform not just your income—but your energy, mindset, and joy. She opens up about the myths of busyness, the power of being proactive, and why you don’t have to choose between success and sanity. We also talk about how customizing communication and honoring your energy rhythms can radically improve your results—and your quality of life.

Erin is the author of Pursuing Freedom, host of the podcast by the same name, and the founder of The Collective, a national community for agents and lenders who are ready to grow a business without burning out. She’s not here to sell you anything—just to bring her full self, real talk, and loads of value.

So whether you're driving between showings or sipping your morning coffee, join us for a conversation that might just change the way you think about real estate, success, and what’s truly possible when you build your business on purpose.

Click HERE for 5 Steps to More Referrals

Website: www.pursuingfreedom.com

@pursuingfreedomofficial

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.