Are press releases still relevant in 2026… or are they the most underrated growth hack for getting your business recommended by AI?

In this episode, Gloria Chou breaks down why traditional discovery is changing—and how platforms like ChatGPT, Gemini, and Perplexity AI are now driving how customers decide what to buy.

If your brand isn’t showing up in AI recommendations, you’re missing one of the biggest visibility opportunities right now.

You’ll learn:

• Why social media reach is declining—and what’s replacing it
• How AI tools choose which brands to recommend
• Why press releases are the #1 trust signal for AI visibility and SEO
• How to use press releases to get backlinks on sites like Yahoo Finance and AP News
• The exact structure that makes your brand easy for AI to find and rank
• How to position yourself as the first in your niche (even in saturated markets)
• Why press releases can also protect your IP and authority

This episode is your shortcut to understanding how AI search (GEO) works—and how to create an interconnected web of authority that helps your business get discovered, trusted, and recommended.

Because today:
👉 People scroll to browse
👉 But they ask AI to decide

If you want your brand to be the one AI chooses, this is where to start.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

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