What happens when you hand someone $50,000, tell them to go spend it, and then let them come back and decide whether they did a good job?

That is exactly what most event professionals are doing right now. And it is costing us our credibility, our budgets, and our seat at the strategic table.

In this episode I am sharing the story that changed everything about how I approach my work. A $50,000 holiday party that had a live band, a fourteen foot Christmas tree with custom logo ornaments, signature cocktails, and arcade games. It was gorgeous. And it was almost completely derailed by sweet potatoes and a tip jar.

Here is what that experience taught me about power, proof, and what it actually means to define success.

What you will learn in this episode: Why most event professionals are handing clients the power to define success after the fact What the Discovery Meeting is and why it has to happen before anything else How Strategic Experience Design changes your entire client relationship The three dimensions every post-event report should measure: KPI outcomes, behavioral outcomes, and emotional outcomes How to produce an outcome report that makes you undeniable

This is how you stop defending your events and start leading with results.

Ready to learn the full methodology? The CPES Certification teaches you Strategic Experience Design from the ground up.

Learn more at jennyhm.com.