AI search is changing how every brand gets found and trusted online - and most businesses are not ready for what is happening right now.

Get practical advice on preparing your brand for AI search with James Foote, SEO Director at Polaris. James joins Alex Bacon on the Scaling With AI Podcast to unpack how AI search, AI overviews and generative search are reshaping brand visibility for marketing and business leaders. This episode explores the real impact of SEO, GEO, AEO and AIO on e-commerce, B2B and consumer search behaviour, making it ideal for leaders who need clarity on what is shifting and what to do next.

James shares why brands are behind the curve, how AI search models like Google AI Overviews and ChatGPT are influencing product discovery, and why reputation management is becoming essential again. We also look at the rise of spam tactics in AI search and how to stay visible without risking your brand.

You will learn how to measure your AI search baseline, create content that matches user intent, and get ahead of emerging trends such as agent shopping, visual search and contextual content for e-commerce.

If you want to understand AI search and build a brand strategy that is ready for what comes next, this episode is for you. Listen now.