You’ve probably heard it before:

“Make it go viral.”
“Jump on trends.”
“Say more. Add more. Do more.”

But if you’re trying to pitch editors, get featured in magazines, or land PR for your small business, that advice can actually work against you.

After sitting down with a beauty editor who’s worked inside Allure, Glamour, and Well+Good… the truth is a lot simpler (and honestly, a little uncomfortable):

Most PR pitches don’t get ignored because they’re bad.
They get ignored because they’re unclear, overwhelming, or trying too hard.

In this episode, we break down how to pitch editors, how to get featured in media, and what actually makes a PR pitch stand out—straight from someone who lives in that inbox every day.

Because it’s not about being louder.
It’s about being easier to say yes to.

💡 In this episode, we cover:

• What editors are really looking for right now (and what gets ignored)
• The different types of media opportunities you can pitch (commerce, SEO, expert features, founder stories)
• Why small businesses can absolutely get featured in top publications
• How to write a subject line that actually gets opened (and searched later)
• What to include in your media pitch—and what instantly gets skipped
• Why being “scannable” matters more than being impressive
• The biggest mistake founders make when trying to get PR
• How seasonality, trends, and culture impact what gets covered
• The right way to follow up with editors without being ignored

🔥 The shift most founders miss when it comes to PR:

It’s not about proving how amazing everything is.
It’s about making it obvious why this matters right now.

To the editor.
To the reader.
To the moment they’re living in.

Because when you try to say everything…
you end up saying nothing that sticks.

And when you focus on the 2–3 things that actually matter?
That’s when editors pay attention—and that’s how you get featured.

If you’re trying to:

• Get featured in magazines, gift guides, or online publications
• Learn how to pitch editors the right way
• Improve your PR strategy as a small business or product founder
• Write a media pitch that actually gets opened and responded to

This episode will help you simplify your message, sharpen your pitch, and finally get seen.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou