Episode Description:

Podcast guesting is one of the most powerful networking strategies available to coaches today, but are you making the most of the time before and after the recording? In this episode, Jessica sits down with networking expert, speaker, and podcast host Michael Forman to talk about how to network with a servant's heart, turn pre-show conversations into lasting business relationships, and why a simple handwritten thank you note might be the highest-ROI move in your entire marketing strategy.

What you'll learn in this episode:

• Why the best networkers lead with giving, not getting, and how to bring that mindset into every podcast conversation
• The "gold nugget" question to ask a podcast host that immediately sets you apart from every other guest
• How to make a host feel comfortable and truly seen during your pre- and post-show chats
• Why handwritten thank you notes have a 100% open rate (and how to actually get someone's mailing address)
• The simple follow-up sequence that keeps you top of mind without being pushy
• When to use a CRM vs. staying personal with your top 50 contacts
• Tips from Michael's new book, From Airwaves to Income, on monetizing your podcast

Connect with Michael: michaelaforman.com

Ready to turn podcast interviews into dream clients? Book a call at interviewconnections.com/call