How to Market Your Own Business When You Are Busy
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How to Market Your Own Business When You Are Busy
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Marketing your own business can be surprisingly hard; even when marketing, messaging, or strategy is part of what you do for clients. In this episode, Jen and Erica have an honest conversation about the ways their own marketing has fallen to the back burner and what they're doing to get back into a sustainable rhythm.
In this episode, we talk about:-
Why business owners often put their own marketing last
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Why paid ads are not the only form of marketing
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The importance of relationship marketing and intentional networking
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What belongs in a simple marketing foundation
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How email lists, websites, Google Business Profiles, and lead capture tools work together
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Why your lead magnet should lead to a clear next step
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How to choose marketing activities you can actually sustain
The PESO model: paid, earned, shared/social, and owned media
Google Business Profile
SEO and AEO
Email newsletters
Organic social media
Lead magnets
Value ladders
Cold outreach
Relationship marketing
Choose two simple marketing actions you can realistically commit to. Your plan does not have to be complicated to be effective. We'd love for you to share with us what you've decided to do. Send us a note at hello@ourentrepreneuriallives.