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This video explains how to improve a Google Business Profile service area so your business appears in more relevant local searches. It breaks down how service areas actually influence visibility, rankings, and lead quality for businesses. You’ll learn what Google looks for when evaluating location relevance, proximity, and trust. The video also covers common mistakes that reduce reach.

Prompt mentioned in video:

Give me 20 suburbs within a 1.5 hours radius around X in a single clean bullet list. Each line must be a suburb. For example, "Westminster, London". But of course, I could give you a location that may be in different countries.

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Frequently Asked Questions:

What is a service area in Google Business Profile?

A service area defines the geographic locations where you offer services, especially for businesses that travel to customers rather than serve them at a storefront.

Does adding more cities improve rankings?

No. Too many locations on your profile can weaken relevance and reduce visibility rather than improve it.

Should I include cities I want to expand into later?

No. Only include areas you actively serve now; future expansion should happen after you establish proof and demand.

How often should I update my service area?

Only when your actual service area changes. Frequent or unnecessary edits can trigger slow visibility recovery.

What signals strengthen service area performance?

Consistent reviews mentioning locations, localized content, accurate citations, and real customer activity in those areas.