How to Identify Your Niche Podcast Audience for Guest Appearances
In this episode, Steph discusses how to identify and define your ideal audience niche when trying to become a guest on podcasts. She covers:

Defining Your Audience (3:20)

• Ask yourself what problems/solutions you address for your audience
• Determine the who - demographics like gender, age, income level, life stage, interests, needs

Researching Potential Podcasts (11:00)

• Look for shows that have guests
• Listen to the host's tone and style - do they let guests fully explain offers?
• Check if it's a good vibe/energy fit for you
• See if they promote guests on show notes and social media

Finding The Right Niche Podcasts (17:40)

• Focus on smaller, niche podcasts rather than huge popular ones
• Look for podcasts popular among your current clients/audience
• Survey your email list about their favorite podcasts
• Search Facebook groups your audience is in for podcast recommendations

Key Takeaways

• Define your ideal audience persona thoroughly
• Research podcasts carefully - listen for fit with your offer/vibe
• Ask your existing audience what podcasts they listen to
• Target niche, smaller podcasts over huge popular ones

Grabe your Free PDF: How to Pitch a Podcast - Tips on getting podcast hosts' attention

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Thanks for Tuning in!!

Wishing you the best on your journey to niche podcast guesting!

Love,

Steph
xoxo!!