In this episode of The Power Table Podcast, Taylor Smith breaks down how to host your first—or your next—event in a way that not only creates impact, but actually generates revenue. Drawing from her experience growing from a 0-attendee event to sold-out rooms of 150+ people, Taylor shares why events have been one of the biggest growth drivers in her business and why they are often one of the most overlooked strategies for building trust, momentum, and authority.

This episode is a practical conversation about event strategy, monetization, and leadership. Taylor explains why events are not just “nice to have,” but one of the fastest ways to compress trust, deepen connection, and move people from passive followers to paying clients or community members. She also shares the mindset shifts that matter most if you’ve been waiting until you feel “ready” to host something of your own.

Listeners will learn how to choose the right goal for an event, identify the audience gap that the event should solve, build in revenue from the beginning, and design a clear next step after the experience ends. Taylor also gives a behind-the-scenes look at how she plans and organizes her events using Adobe Acrobat and PDF Spaces to create streamlined systems for both production and attendee experience.

Whether you want to host a workshop, retreat, conference, networking event, or conversion-focused experience, this episode will help you think more strategically about what events can do for your business and how to structure them for both transformation and profitability.

In this episode, we cover:

• Why events are one of the fastest ways to build trust, connection, and momentum
• How events position you as a leader, not just a participant in your industry
• The three main event goals: nurture, conversion, and visibility
• Why your event should be built around your audience’s gap, not just your own ideas
• How to start small while still building in meaningful revenue
• Different ways to monetize an event, including tickets, VIP experiences, sponsors, and post-event offers
• Why brand partnerships should be incorporated earlier than most people think
• The importance of designing a clear next step for attendees after the event
• How Taylor uses Adobe Acrobat and PDF Spaces to organize event planning, speaker documents, sponsorship materials, and attendee resources
• The difference between hosting random events and building repeatable, scalable event experiences

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