How to Handle Every Sales Objection in Your Gym
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Turn more consultations into memberships with our free Objection-Handling Scripts.
"I need to think about it." "It's too expensive." "I need to talk to my spouse." Sound familiar?
In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin and founder Chris Cooper role-play the most common sales objections gym owners hear.
They show you how to uncover the real objection hiding underneath the surface-level one.
The pair introduce the PULSE framework for handling objections: pause, understand, locate, solve and end with a decision.
They walk through real scenarios one by one, including the "I need to think about it" smoke screen, the spousal objection, price pushback and the "I've been burnt before" objection, showing exactly how to respond without caving to a discount or letting a prospect walk away undecided.
Tune in to hear exactly how to turn "I need to think about it" into a yes.
Links
State of the Industry Survey
Objection-Handling Scripts
Gym Owners United
Book a Call
0:00 - Why "I need to think about it" is never the real objection
1:01 - Why discounting and delaying is costing your gym
2:49 - The framework for turning any objection into a decision
3:56 - Uncovering what's really behind "I need to think about it"
4:17 - Handling the spousal objection
5:33 - Handling the price objection
7:02 - Why you should never guess a client's budget
7:34 - Handling the "I'm too busy" objection
8:40 - Handling the "I've tried everything and failed" objection