How to Get Found Online Without Paying for Ads ft. Ashley Willis
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You've been doing SEO wrong!
Most entrepreneurs think SEO means optimizing a website. This week we're sitting down with Ashley Willis who says it means showing up everywhere your ideal client is already looking, and making sure every
platform works together.
In this episode, Ashley The "SEO" Strategist and founder of SDM Online
Solutions and Amplify My Biz, introduces
"Search Everywhere Optimization," the new framework that
replaces traditional SEO thinking and actually moves the
needle for entrepreneurs building visible, profitable brands.
You'll learn:
→ Why SEO now means Search EVERYWHERE Optimization
→ How your website, social media, Google Business Profile,
YouTube, and AI search all need to work together
→ Why most entrepreneurs feel overwhelmed by trends
(and how to stop)
→ The #1 mistake killing your visibility right now
→ How to market human-first AND data-backed at the same time
→ What self-sabotage actually looks like in your marketing strategy
→ How to create consistency online without burning out
If you're a woman entrepreneur trying to get found, get
visible, and turn that visibility into real clients, This episode is your roadmap.
TIMESTAMPS
0:00 – Design vs. strategy — what's the real difference?
3:58 – What SEO actually means in 2025
4:28 – Why entrepreneurs feel overwhelmed (and how to fix it)
5:46 – Human-first marketing explained
7:10 – How all your platforms need to work together
9:15 – SEO and social media — the mindset shift
13:56 – Ashley's background and how she got here
19:57 – The self-sabotage no one talks about
25:16 – How to stay consistent without burning out
27:18 – Building a strategy roadmap
35:09 – The biggest marketing mistakes entrepreneurs make today
37:37 – Omni SEO and the ASK Map framework
43:19 – Events, workshops, and community
49:22 – Why you have to bet on yourself
🎙️ ABOUT ASHLEY WILLIS
Founder, SDM Online Solutions & Amplify My Biz
SEO Strategist | Human-First Marketing Expert
Connect with Ashley:
📱 Instagram: @ashleytheseostrategist
🌐 https://seobestie.myflodesk.com/amplifymybiz
New episodes every Monday.
Subscribe and build your brand with purpose.
#SEO #SearchEverywhereOptimization #WomenEntrepreneurs
#PersonalBrand #DigitalMarketing #AuthenticMediaPodcast
#MarketingStrategy #OnlineVisibility
Support the show
CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv
ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.
New episodes every Monday. Subscribe and Build your Brand with Purpose.