We Covered

• How Jesse and Tucker met and decided to create their cohort-based course (02:21)
• The core of what Tucker and Jesse teach (08:18)
• Being a really good CBC creator is being 50% educator, 50% entertainer (11:14)
• In what aspects of your CBC you can be entertaining (13:30)
• How to begin writing a joke (18:50)
• An example of how to turn mundane truths into humor (22:51)
• How to apply humor to your CBC (25:57)
• Steps to craft an analogy to explain a complex concept in a way that’s easy to understand (29:40)
• Creativity is connecting two things. You get an emotional response when connecting two things that don’t at first appear to be connected. (37:14)
• The close connection between comedy, poetry, and other art forms (38:46)
• How to make your existing CBC entertaining (41:58)
• Final questions (44:52)

In a Nutshell

1. Being a rockstar CBC creator means being 50% educator, 50% entertainer
2. Take any element of your business whether it’s the course content, your blog, or the way you interact during group calls, and infuse it with:

• Comedy: Anticipate where students have expectations, and subvert their expectation
• Poetry: Explain difficult concepts using analogies

How to Get in Touch

• Tucker Bryant
  • From Idea to Ovation
  • LinkedIn
• Jesse Warren
  • From Idea to Ovation
  • Instagram
• Jonathan (host)
  • LinkedIn
  • Twitter
  • CohortCaptain.com