Episode Summary:

In this episode, Jennipher Jess, CEO and Founder of Mapless Marketing, and Laureen Burd, Creative and Brand Director of Ladyburd Designs and Founder of Truform Wellness, discuss strategies for creating marketing campaigns that drive growth for small to mid-size businesses. They emphasize the importance of communication, adjusting strategies based on audience response, and building momentum across channels. The conversation delves into the five-stage marketing funnel, from awareness to advocacy, highlighting the significance of cohesive storytelling and continuous feedback for campaign success.

Key Timestamps:

00:01 – Introduction

00:14 – Guest Introductions and Episode Overview

01:03 – Success Factors in Nonprofit Campaigns

02:13 – Building Momentum Across Channels

04:40 – Five-Stage Marketing Funnel Explained

07:04 – Applying Global Campaign Lessons to Wellness Marketing

09:11 – Campaign Strategy and Audience Response

10:26 – Identifying Campaign Breakdowns

11:35 – Key Elements for Campaign Success

12:55 – Building Campaigns for Long-Term Growth

14:54 – Campaigns as Relationships

15:33 – Compass Checkpoint: Mapping Your Funnel

About the Show:

*From Chaos to Compass* is a podcast dedicated to helping businesses navigate marketing challenges and achieve confident direction in their strategies. The show provides practical insights and expert advice to empower entrepreneurs and business owners in their growth journey.