-
How to Create Product Designs That Boost E-com Sales | With Ben Schwarz
- 2022/10/18
- 再生時間： 44 分
- ポッドキャスト
-
サマリー
あらすじ・解説
Hello, e-commerce friends. I'm very excited to introduce you to Ben Schwarz. Ben Schwarz is the design director of Manta Sleep. Manta Sleep might sound familiar. In our very first episode, we already had Manta and we had already Mark Zhang, who is also the co-founder. Mark talked more about the marketing aspects of this brand and how they were able to scale it. And today, Ben will talk about product design and product development, primarily. To give you some context, Manta Sleep Mask started in 2017 with a crowdfunding campaign or two, so to speak, one on Kickstarter and one in the Indie Global. And together on both platforms, they were able to raise more than half a million dollars, which was, I guess, seed money to get that project started. And what really sticks out about this brand is the tremendous amount of customer reviews and video testimonials that people are dropping in for them. So, they have thousands and thousands of different customers. They're all satisfied with this product. And now, I want to welcome Ben to the show. Great to have you here.If you want to connect with Ben, we have a Facebook group. Ben will be also part of that group. And this is only for e-commerce owners so feel free to join us. Episode Highlights https://youtu.be/a6XCt6ahILM We invested into a workshop in our studio, so that we can develop ideas very quickly in-house. We're usually just hacking up a bunch of mock-ups to test with the team. These are the first steps. We also have a really good manufacturing partner, so we involve them very early in the process to make sure that products can actually be manufactured. (19:35)In the end, to pitch your idea to a manufacturer is almost like you're selling your product to a client; you got to convince them somehow to work together—because good manufacturers, they have a lot of options. And if your product's not compelling or it's too difficult for them, if they need to spend too much time without any return, it's not going to work out. (25:31)It has become a lot easier to design products as a startup through agencies, even just through Upwork, or just hiring designers in-house remotely. Or just part-time. So, tools are becoming a lot more accessible and cheaper. (34:49)th DOWNLOAD THE PDF TRANSCRIPTION Ben Shwartz Beginings: From Employee to Entrepreneur My background is in industrial design. I have been designing products for pretty much 15 years, designing, developing products. That's really where my passion is, what I'm good at. I guess it's the one thing that I'm really good at and I really enjoy. And what else? I've been living in Asia for the past 11 years, which is handy when you are developing products.Being in corporate was never the goal for me. There was an opportunity that I had after I graduated from school and it was exciting to work in Asus. But the goal was always to work for a couple of years and then go back to Europe and maybe do a Master's degree or something. But then, in Singapore, I met my girlfriend, then I also met my business partner. Mark was already on your show, you were talking about it in the intro. So, we started working together on the project back in 2014. Mark is very much the entrepreneur.He has all these ideas, but he can't turn these ideas into products. And for me it's pretty much the opposite. And so, we decided to join forces as business partners and that's how it started. And I think we are really, really lucky that we found each other because it really allows us to focus on what we are really good at. I don't have to worry about selling my ideas, basically, because I can just focus on designing and Mark is taking care of the business and the marketing. I feel very privileged to be in this situation. It's been fun for the past seven, eight years that we've worked together. Manta Sleep: Idea Inception and Vision This really started as a passion project. We already did some other projects before.