In this episode of Just So You Know, Jamie and Justina sit down with Jacob from Humane Vision — one of the most creative and innovative animal rights content creators on the internet — to talk about what it really takes to use social media as a tool for real change.

This conversation goes deeper than surface level takes. We explore how one person with a phone, a passion, and zero film experience built an audience of over 200,000 people — and why the way you tell a story matters just as much as the story itself.

We get into:

• How Jacob turned his passion for animals into viral content

• The “bait and switch” technique that disarms non-vegans

• Why humor is one of the most powerful tools in activism

• How to start creating content with zero experience or equipment

• The importance of individualizing animals to create emotional impact

• Burnout, anxiety, and protecting your mental health as a creator

• How to deal with trolls and use negativity to your advantage

• Why quality beats quantity every single time

• The editing tools and camera gear Jacob actually uses

• What he would tell his younger self about following your passion

This isn’t just about making videos. It’s about using creativity, storytelling, and humor to reach the people who need to hear it most.

If you’ve ever wanted to use your voice for the animals but didn’t know where to start,

this episode is for you.

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IF THIS EPISODE RESONATED

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FOLLOW JACOB | HUMANE VISION:

https://www.humainevision.com.au

https://www.instagram.com/humane_vision

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FOLLOW JUST SO YOU KNOW:

https://www.instagram.com/jsykpodcast/

https://open.spotify.com/show/7D38Vg8MJKTYD8TKQe3KfZ?si=71510dba30a04af5

https://podcasts.apple.com/us/podcast/just-so-you-know/id1726036677

https://www.youtube.com/@jsykpodcast

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FOLLOW US:

Jamie:

itsjamiescorner.com

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Justina:

https://www.instagram.com/justina.justina?igsh=NmhtbmhzZHRiMHZh&utm_source=qr

https://www.instagram.com/justinaveganjourney?igsh=MTM0bDByMnZnZWdiaQ%3D%3D&utm_source=qr

https://www.youtube.com/@Justinadayinmylife

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🕒 CHAPTER MARKERS

00:00 Cold Open + Jacob’s Already Content Creating

01:04 Why Jacob Is the Guest We’ve Been Waiting For

02:17 Jamie’s First Viral Content + What She Learned

03:40 Jacob Finally Shows Up (4:30 AM in Australia 😂)

05:00 How Jacob First Went Vegan

07:30 Turning Passion Into a Career

09:00 The Clothing Brand That Flopped + The Pivot That Changed Everything

12:00 The Meme That Started It All

14:00 How to Make Heavy Content Feel Approachable

16:30 The Bait & Switch Technique Explained

19:00 Where Jacob’s Humor Actually Comes From

21:00 Why He Went Vegan in High School

24:00 Filming & Editing With Zero Experience

27:00 CapCut, Sony ZV-E1 & the Tools He Uses

30:00 You Don’t Need a Camera to Start

33:00 How to Make Content That Makes People Feel Something

36:00 Individualizing Animals to Create Real Impact

39:00 Burnout, Anxiety & the Mental Health Reality of Activism

43:00 Why He Keeps a Bar Job for His Mental Health

46:00 How to Deal With Trolls Without Losing Yourself

50:00 Why Negative Comments Actually Help the Algorithm

53:00 Jacob’s Posting Schedule & Creative Process

56:00 The Incredible Desk Video — How He Made It

58:00 Advice for New Vegan Content Creators

01:00:30 The Vegan Cult We’re All Proudly Part Of

01:01:30 Where to Find Jacob + Final Thoughts