How to Build a Network That Actually Closes Deals | Joe Santaularia
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🚀 Ready to grow smarter, faster, and louder?
In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Joe Santaularia, EVP & Director of Strategic Investor Relationships at Bradford, to break down how real networking actually drives revenue — and why most people are doing it completely wrong.
With millions of square feet in deals closed and a powerful ecosystem of commercial real estate, supply chain, and 3PL partnerships, Joe shares how he built a network that doesn’t just connect people… it creates opportunities.
If you’re relying on referrals, attending events, and still not seeing results — this episode will change how you think about relationships in business.
💡 What You’ll Learn:
• Why most networking strategies fail (and how to fix them)
• How to build a high-performance network that generates deals
• The concept of “network multipliers” and why they matter
• How to identify high vs low-value connections quickly
• Why collaboration beats competition in scaling faster
👉 Key Highlights:
✅ Networking isn’t about collecting contacts — it’s about building ecosystems
✅ The best relationships create mutual opportunity, not just introductions
✅ Niche networks outperform broad ones when done right
✅ Character matters more than credentials when building partnerships
✅ Your network should function like a supply chain — not a contact list
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Connect with Joe Santaularia:
📧 Email: joe@bradford.com
🔗 LinkedIn: https://www.linkedin.com/in/joe-santaularia-529bb015/
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
Inside Marketing with MarketSurge — where growth happens loudly, smartly, and without the fluff.