『How to Build a Balanced Marketing Strategy | The Marketing Diet with Travis Isaacson』のカバーアート

How to Build a Balanced Marketing Strategy | The Marketing Diet with Travis Isaacson

How to Build a Balanced Marketing Strategy | The Marketing Diet with Travis Isaacson

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概要

 Michelle Terpstra sits down with fractional Chief Marketing Officer Travis Isaacson to unpack why so many businesses waste money on marketing that was never right for them in the first place. Travis introduces his “Marketing Diet” framework, a practical, easy-to-apply way to understand what your business actually needs to grow, and just as importantly, what it should stop doing.Together, they break down the four stages of sustainable marketing success: setting the table, fishing, hunting, and farming. From fixing broken messaging and brand alignment to testing paid channels, integrating sales and marketing, and building long-term trust through farming strategies like SEO and customer experience, this conversation offers clarity for founders who feel overwhelmed, frustrated, or burned by past marketing efforts. Chapters[Start] The Marketing Diet Explained: Why most businesses overspend on the wrong marketing and how the four-stage framework creates clarity.06:45 Setting the Table: Brand, messaging, and positioning—why misalignment here breaks everything downstream.18:58 Fishing vs. Hunting: Paid advertising versus sales outreach, and how testing, timing, and messaging actually work.24:21 Creative Hunting Strategies: How sales and marketing can work together, plus Michelle’s real-world trade show play that actually converts.32:47 Farming for Long-Term Growth: SEO, renewals, expansions, and why farming is an act of faith that pays off over time.43:22 Firing Yourself (The Rascal Way): Travis shares why he’s fired himself four times, and why alignment matters more than growth at all costs.Links & ResourcesConnect with Travis Isaacson:Website: https://morepowderdays.comEmail: get@morepowderdays.comLinkedIn: Travis IsaacsonAccess All Revenue Rascals Resources for FREE at www.revenuerascals.comOne-time sign-up gives you everything you need.Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays. Submit a Question to MichelleWant my eyes on your revenue strategy? Grab a call with Michelle.Revenue Rascals Discovery Call with Michelle TerpstraCheck out three ways Michelle and her team can support your path to predictable growth. Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.comConnect with Michelle:MichelleTerpstra.comLinkedInInstagramToday’s Sponsors: INDEStoveGet a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALSJason Markk Get 25% off with promo code: REVENUERASCALSDisclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. Michelle Terpstra's Privacy Policy
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