How to Build Relationships in the Maker & Trades Communities (Even If You Hate Outreach)
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A conversation with Justin Mabie, the filmmaker behind Call Me Maybe, a documentary style series that tells the stories of makers, craftspeople, and builders.
Justin shares how a single woodworking event sparked the idea to document the "why" behind handmade work, and how his path through the music industry, tool brands, and now his full-time role at TotalBoat shaped his approach to storytelling. Together, they dig into what it really takes to grow in a maker business today; community, consistency, content strategy, and the sometimes uncomfortable reality of sponsorships, streaming platforms, and getting paid without selling your soul.
You'll hear practical insights on posting every day (without losing your mind), improving titles and thumbnails, why audio quality matters more than fancy cameras, and how to build real relationships in a community that's surprisingly supportive.
Follow Justin: https:
www.callmemabie.com
https://www.instagram.com/_callmemabie_/
https://www.youtube.com/@UC3qzX6Nt-dtX922E6Eg_g3Q
The Craft & Business Instagram:
https://www.instagram.com/thecraftandbusinesspodcast/