How to Avoid Bad Advice About AI & SEO
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How to Avoid Bad Advice About AI & SEO
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How do you know if the SEO advice you're getting is any good?
The answer isn't about finding the right buzzword, it's about recognizing when someone is selling you a myth.
Terms like AEO and GEO get pitched as replacements for SEO, but Google itself has flagged this exact claim as a warning sign when evaluating consultants.
- The AEO and GEO myth and where it's coming from
- What Google's own guidance says about AI search
- Why the changes for AI search are smaller than past SEO shifts
- One question to ask before hiring an SEO/AI consultant
Knowing this one distinction protects you from hiring the wrong person and wasting money chasing a trend that doesn't exist.
Timestamps
[0:00] Introduction
[1:04] Where this bad advice is coming from
[1:27] The overwhelming message: SEO is dead
[2:09] Why the AEO and GEO claim is false
[3:14] How AI models actually access search data
[4:29] Why the changes for AI search are subtle, not dramatic
[5:31] Only one consultant out of dozens debunked the myth
[7:28] Closing and where to find the free Primer
Read the Google Guide:
Optimizing your website for generative AI features on Google Search
https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast