If you’ve been with me for the last two episodes, you know summer is the setup season. So if you’re not where you want to be right now, this is a really good time to stop assuming “summer is just slow” and look at what’s actually happening in your styling business before you head into fall with the same problems you had before.

Because most of the time, the sales problems you’re feeling today started 60 or 90 days ago. But when you’re too close to the client work, the content, the day-to-day, and the pressure to bring in the next sale, it gets very hard to zoom out and see what is actually running and what is not working. That’s when stylists either pull the wrong lever and create more people-pleasing content, or they go quiet because they’ve decided summer isn’t worth marketing through anyway.

In this week’s episode of The Six Figure Personal Stylist Podcast, I’m walking you through the business audit I run on my own business and with clients when they’re having a hard time seeing where to look. We’re talking about how you are marketing your offers, where you may be burying your credibility, how to look at your last 90 days of marketing without getting distracted by likes and reach, and why getting off your screen and strengthening real relationships may matter more than another post.

3:22 – The offer I want you to market first and what your reaction to that tells you about where you’re stuck

6:50 – Why your client lifecycle, offer suite, and marketing cannot be separated

9:57 – How to audit your past marketing and see what you’ve actually been pointing people toward

11:50 – Why marketing one higher-ticket offer can make your other styling offers easier to sell

14:08 – How burying your background and credibility makes it harder for clients to connect with you

17:46 – What to look for when you audit the personal brand pieces missing from your content

18:37 – How to find out which content actually made clients want to hire you

21:01 – Why getting off your screen and strengthening your network can change the nature of your business

26:20 – The one-hour audit to run before fall and why picking one or two areas is enough

Mentioned In How to Audit Your Styling Business Before Fall Gets Here

Taking Time Off in Summer Without Going Quiet in Your Styling Business

How to Stay Visible in Summer Without Being Online All Day

Booked, Profitable, and Magnetic Private Podcast

Income Accelerator Program

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