How to Attract New Readers: Finding Your Readers Where They Actually Hang Out
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Amazon might be the 800-pound gorilla in the room, but it's not the only place your readers are shopping for their next great read.
In this episode of Indie Authors Uncovered, we're pulling back the curtain on the often-overlooked opportunities to connect with readers beyond the Amazon ecosystem.
Sue and Donna dig into the real talk about diversifying your reader discovery strategies. We're sharing our own trial-and-error stories—including the face-palm moments and unexpected wins—when we ventured beyond the familiar blue and orange buttons of Amazon's "Buy Now."
We'll explore practical platforms and strategies that actually work for indie authors, from BookBub and other promotional sites to direct sales, Kickstarter campaigns, and building your own author website with a shop.
Plus, we're getting honest about the platforms that sound good in theory but might just waste your precious time and marketing budget. Whether you're worried about putting all your eggs in one basket or you've been burned by an algorithm change, this episode gives you actionable steps to start building relationships with readers on your own terms.
No fluff, no BS—just two indie authors keeping it real about what it takes to survive and thrive in today's publishing landscape.
In This Episode: Direct sales platforms: the pros, cons, and real numbers
Email lists and newsletters: your most valuable asset
Social media strategies that actually convert readers (and which ones don't)
How to balance your time between Amazon and other platforms
Join us for an honest conversation about expanding your reader reach without losing your mind in the process.