Semi-private training is one of the most talked about revenue plays in the fitness industry, but there’s rarely a clear roadmap for adding it to an already packed group training schedule.

In this episode of “Run a Profitable Gym,” John Franklin sits down with Jamie Warren, CEO of Iron Tribe Fitness, who took his gyms from nearly 100% group training revenue to a 50/50 split with small group—without blowing up his schedule or losing his culture in the process.

Jamie explains how he made the change: identifying which coaches and clients to beta test with, protecting the schedule with a “do no harm” approach, and using client demand to decide which class slots to convert.

He also shares real stats, including how average revenue per member nearly doubled and why net margins ended up roughly twice as high even with a similarly-sized member base.

Tune in to learn how to build a semi-private, small group training program that adds real value for clients and for your business.

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How much revenue does your gym generate per session? Measure your RPS against the healthy $200 benchmark and find out what to change if you’re not there yet: https://twobrain.co/4wv2VDk

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0:00 - Why Iron Tribe added semi-private

4:15 - Building the beta test with existing coaches

9:40 - The webinar launch and first 100 members

16:20 - Protecting the schedule during the transition

22:05 - The revenue and margin results

28:30 - Advice for gym owners on the fence