How the NFL uses culture to dominate global sport
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How the NFL uses culture to dominate global sport
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概要
Bad Bunny at the Super Bowl was never what you think. Most people watched the Super Bowl halftime show and saw a performance. They talked about Bad Bunny, about language, about politics, about representation. But that’s only the surface. What happened on that stage was not just cultural expression. It was a business decision. A calculated move by the NFL at a very specific moment in its global expansion. In this video, I break down what the halftime show really represents, not as entertainment, but as strategy. The NFL is no longer just a sports league. It is one of the most sophisticated business systems in the world, and it is using culture as a lever to expand internationally, connect with new audiences, and reinforce its dominance. Bad Bunny was not the story, the strategy behind him was.