How he Built India’s Organic Supply Chain with 1,000+ Farmers | Ft. Harsh Rakhecha | Impact[X]Studio
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In this episode, we present Harsh Rakhecha, Co-Founder and Director of Bright Crop Agro Products, to uncover how a simple college project turned into a pan-India organic supply chain spanning Assam, Maharashtra, the Northeast, and beyond.
The conversation dives deep into Zero Budget Natural Farming (ZBNF), contract farming, and why certification alone doesn’t guarantee authenticity. Harsh explains how Bright Crop ensures traceability through lab testing, transparency, and direct farmer relationships, while still keeping prices accessible for Indian consumers.
This episode is a must-watch for startup founders, agritech entrepreneurs, D2C brand builders, investors, and impact-driven leaders who want to understand how sustainable farming, ethical sourcing, and scalable business models can work together in India.
If you care about what’s on your plate or you’re building the future of food, this conversation will change the way you think about organic farming in India.
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#IndianStartups
#SustainableLiving