Standing out in a noisy professional world can feel like an impossible balancing act. How do you build a personal brand that amplifies your voice without overshadowing, or being overshadowed by, the corporate brand you represent?

In this episode of Straight to Voicemail, Amanda Smith hears from Anne Murlowski, VP of Marketing at Claravine and an advocate for female leadership, about navigating the intersections of personal and corporate branding. Anne shares how she has grown her personal brand through her podcast SaaSy, while simultaneously preparing to launch a branded podcast for Claravine, illustrating how these efforts can serve different purposes while reinforcing each other.

She breaks down practical strategies for building both types of brands and explains how thoughtful alignment between personal and corporate messaging can empower careers and elevate visibility.

You’ll learn:

• How to distinguish personal vs corporate branding
• How to show up consistently in shared spaces for better visibility
• How to unify messaging across personal and corporate platforms

Jump into the conversation:

(00:00) Introduction and setting the stage

(00:01) Personal brand focus: Empowering female leadership

(01:50) Corporate brand focus: Connecting with customers

(02:30) Bridging personal & corporate brands

(03:00) Wrapping up and takeaways

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/

Follow Amanda Smith on LinkedIn
https://www.linkedin.com/in/amanda-alexander-smith/

Follow Anne Murlowski on LinkedIn

https://www.linkedin.com/in/annemurlowski/

Claravine https://www.claravine.com/