Every guest on this podcast talks about looking after yourself and your sleep when starting a business so I was keen to speak to someone who has first hand experience in losing it, how to get it back & making a business from it too.

Hayley Dawes spent years designing beautiful, calming homes for other people. She couldn't find a moment of that calm for herself. A mother of four and a long-time entrepreneur, Hayley battled chronic insomnia that began to affect every part of her life. The thing that finally shifted it was broad-spectrum CBD and plant actives, used properly and consistently. That personal discovery became Dreem Distillery, a science-led luxury sleep brand now known for its award-winning Night Drops Sleep Oil and, this year, a new magnesium body butter, Dreem Melt.

This is a story about building a business out of a problem you genuinely couldn't solve any other way, and what happens when your professional skill and your personal life are pulling in completely opposite directions.

Hayley's advice:

• Protect your sleep as fiercely as you protect your business
• Working harder works... until suddenly it doesn't
• Small daily habits ("micro moments") can have a huge impact on your nervous system
• Don't underestimate the power of a daily walk, movement and natural daylight to regulate your nervous system
• Build a business around solving a genuine problem
• Work with experts when you're entering an unfamiliar industry
• Never compromise on quality – from your product to your branding and packaging
• Building a business teaches resilience
• Prioritising yourself allows you to perform better in every area of your life

FF&M enables you to own your own PR & produces podcasts.

Recorded, edited & published by Juliet Fallowfield, MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.

Email us at hello@fallowfieldmason.com or DM us on Instagram @fallowfieldmason.

MUSIC CREDIT: Funk Game Loop by Kevin MacLeod.

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