From Sunday suppers to 2,000 stores… and almost losing them all.

Andrew Arbogast turned his dad's cheese dip recipe into a fast-growing CPG brand, only to face the harsh realities of shelf life, co-packing, and retailer expectations.

In this episode, he joins Liz Sertl to share how he scaled Arbo's Cheese Dip, what nearly sank the business, and the turning point that gave him a second chance.

Listeners will hear the unfiltered story behind bringing a homemade recipe to the national stage, and the resilience, partnerships, and supply chain decisions that made survival possible.

In this episode, you'll learn:

• How shelf life testing and packaging decisions directly impact scalability

• Why rapid national expansion without brand awareness creates costly supply and demand mismatches

• What strategies helped Arbo stabilize its operations
  
  

Jump into the conversation:
(00:00) Introducing Next Level Supply Chain

(02:33) Family traditions that inspired Arbo's recipe

(04:25) Why barcodes matter for brand credibility

(06:03) Shelf life challenges with early co-packers

(08:11) Reformulating products for large-scale production

(09:24) Rapid retail expansion that backfired

(11:31) Winning Walmart Open Call and scaling mistakes

(13:28) Debt crisis and asking for help

(17:33) Grants and innovation with Real California Milk

(19:31) Favorite flavors and unexpected uses for cheese dip

Connect with GS1 US:
Our website - www.gs1us.org
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Connect with the guests:
Andrew Arbogast on LinkedIn

Check out Arbo's Cheese Dip