How a Brand Voice Consistency Study Boosted Recognition by 23 Percent

カートのアイテムが多すぎます

ご購入は五十タイトルがカートに入っている場合のみです。

カートに追加できませんでした。

しばらく経ってから再度お試しください。

ウィッシュリストに追加できませんでした。

しばらく経ってから再度お試しください。

ほしい物リストの削除に失敗しました。

しばらく経ってから再度お試しください。

ポッドキャストのフォローに失敗しました

ポッドキャストのフォロー解除に失敗しました

How a Brand Voice Consistency Study Boosted Recognition by 23 Percent

無料で聴く

ポッドキャストの詳細を見る

In this episode of The Branding Podcast, Lucas and Luna dive into a specific case study from mid-2025: how a mid-sized B2B SaaS company called FieldSync improved brand recognition by 23 percent simply by standardising its voice across every customer touchpoint. They break down the three-part consistency framework FieldSync used — tone guidelines, sentence-length rules, and a rejection list of forbidden words — and explain why most brand voice guides fail because they're too abstract. Lucas shares a telling detail: FieldSync's customer service emails had been written in a completely different voice than their marketing blog, and the fix took just six weeks. Luna challenges whether consistency can go too far into robotic territory, and they discuss the one place where brands should intentionally break their own rules. A practical, numbers-driven episode for anyone who's ever written a brand guideline that collected dust. #BrandVoice #BrandConsistency #VoiceGuidelines #FieldSync #B2BSaaS #BrandRecognition #ToneOfVoice #Marketing #CustomerExperience #BrandIdentity #Copywriting #BrandStrategy #BrandGuidelines #Business #FexingoBusiness #BusinessPodcast #TheBrandingPodcast #LogoVoiceVisualIdentity Keep every episode free: buymeacoffee.com/fexingo

まだレビューはありません