The Wild Collective (We Are The Wild Co). We dive into how a Vegas mom and lifelong fashion lover stumbled into licensed sportswear—starting with the Vegas Golden Knights—and built a national brand that now appears in stadiums across the country and major retailers like Target, Anthropologie, Free People, PacSun, Tillys, Fanatics, and Dick’s Sporting Goods.

In this conversation, Whitney shares:

The origin story: hotel merch on the Strip to Golden Knights gear, then chasing league licenses and landing an NFL Raiders collaboration

Why she pioneered unisex silhouettes in a market that underserved women, and how streetwear changed the playbook

How she uses LinkedIn to open doors with buyers, CEOs, and partners—and why she’s called the “LinkedIn queen”

B2B vs. DTC: selling in every stadium while growing e-commerce at wearethewildco.com

Work–life balance at startup scale: bringing her husband in as COO, building an 8+ person team, and planning growth around seasonal sports timelines

What’s next: expanding into non-licensed fashion, dream collabs (Stüssy, New Balance), and the possibility of a certain magical license on the horizon

Lightning round: favorite teams to design for, game-day style, and the cult-favorite JA cardigans that sell out in minutes

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Guest: The Wild Collective — wearethewildco.com

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