In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Seth Spears, founder and Chief Visionary Officer of Wellnesse, a B Corp-certified brand that has sold over 1 million units in the highly competitive personal care space.

Seth shares how he transitioned from building a content-driven audience over more than a decade into launching a product-based business—and why that foundation gave him a powerful advantage when entering the market. He explains how Wellnesse identified a major gap in personal care: products that are both clean and high-performing, without sacrificing one for the other.

The conversation dives into the realities of building a brand in a crowded category, including how to differentiate beyond price, why most competitors fail to build long-term trust, and how storytelling, product quality, and consistency drive sustainable growth. Seth also breaks down how direct-to-consumer strategy enabled premium pricing, why customer feedback remains central to product development, and how the brand continues to evolve through testing and iteration.

If you're building a product brand—especially in health, wellness, or any saturated market—this episode offers a practical blueprint for standing out, earning trust, and scaling with purpose.

In today’s episode of the Harvest Growth Podcast, we cover:

• How Wellnesse sold over 1 million units in a competitive category
• Why “clean” products often fail—and how to fix that
• The advantage of building an audience before launching a product
• How to differentiate when competitors are copying your space
• Why brand > product for long-term success
• How to use customer feedback to drive product innovation
• The role of direct-to-consumer in premium pricing strategy
• Why most founders fail by chasing profits instead of purpose
• Lessons learned from scaling too fast and hiring too early
• How consistent storytelling builds trust and lifetime customers

If you’re launching or scaling a product brand and want to stand out in a crowded market, this episode delivers actionable insights you can apply immediately.

To learn more about Wellnesse, visit Wellnesse.com or search for their products online.

Do you have a brand you’d like to launch or grow?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.