AI Moment Interview With Geoff Gibbins

In this episode of the AI Moment, Jonathan Wagstaffe and I were joined by Geoff Gibbins, author of When AI Shops, to explore the frontier of agentic commerce. We didn't just talk about chatbots; we looked at how AI is becoming a primary marketing channel where machines research, recommend, and execute transactions on our behalf.

This is an interview packed full of actionable takeaways, if you are pushed for time, here are the timestamps (but definitely listen to the whole pod)

00:00 Introduction to the AI Moment Podcast00:41 Defining Agentic Commerce01:30 The Shift Towards AI in Commerce02:57 Real-World Examples of Agentic AI04:49 Marketing in the Age of AI07:36 Understanding Agent Psychology11:30 Building AI-Friendly Business Models24:13 Future of AI and Robotics in Commerce29:13 Geoff's Advice for Businesses36:34 Closing Thoughts and Takeaways

Connect with Geoff

• On LinkedIn
• Check out his latest book When AI Shops
• His great LLM assessment tool Reconnix

The Big Shifts

The most staggering takeaway for me was the concept of "Agentology"—the unique psychology of AI agents. Unlike humans, agents don’t have "FOMO." While a scarcity tactic like "only 3 items left" triggers a human to buy, it actually makes an AI agent less likely to recommend you because it fears the transaction might fail.

We also geeked out on positional prejudice. Did you know ChatGPT consistently leans towards products on the left of a page, while Gemini prefers the right and Claude the centre?. It’s a "gasp" moment that proves we are now marketing to two distinct audiences: humans and machines.

Core Takeaways for Leaders

• AI is a Channel, Not Just a Tool: Stop viewing AI as mere automation; it is a dedicated ecosystem for buying and selling.
  
• Trust is Multi-Dimensional: Agents judge your "recommend-ability" based on structured data, external authority (like Wikipedia and Reddit), and "machine-likability".
  
• Reinvent the Product: Don't just market your current stock; consider building new services specifically designed for AI-mediated experiences.
  

Your 90-Day Action Plan

1. Audit Your Visibility: Use tools like Reconnix AI to see if agents can actually "read" your site.
   
2. Fix the Basics: Convert image-based reviews into text so AI crawlers can digest your social proof.
   
3. Align with Agents: Ensure your structured data and server-side rendering are robust enough for AI to find your content effortlessly.
   

4.