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We break down how to turn high-intent Google searches into real estate clients using Local Services Ads for pay-per-call leads and Business Profiles for trust and visibility. We share setup steps, ROI math, verification tips, review strategies, and the call-handling system that keeps you ranked.

• Difference between Local Services Ads and Business Profiles
• Why pay-per-call beats pay-per-click for intent
• Statewide reach with LSA vs hyper-local maps
• Exact setup order and branding that travels with you
• NAP consistency and mirrored profiles
• Reviews cadence and reply strategy
• Disputes, spam calls, and AI monitoring
• Answer rate benchmarks and 24-7 routing
• Video verification tips for GBP approval
• How AI search still relies on strong profiles

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Angie Gerber
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