How Top CMOs Use AI Marketing to Drive Real Business Impact, feat. Mark Abramowitz
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Struggling to prove the value of AI in your marketing? Get practical insights on building systems, measuring outcomes, and gaining C-suite buy-in.
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==Let's Break It Down==
- 04:14 The power of platform architecture
- 07:55 Joining Data IQ as CMO
- 12:44 AI-driven improvements at Roche
- 15:12 Key elements for AI success
- 20:37 Business outcomes in the AI era
- 25:00 Building an integrated marketing system
- 26:20 AI tools boosting sales efficiency
- 31:42 Embracing AI in Marketing
- 35:47 Building trust in AI companies
==Where You Can Find Us==
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