In this episode, I sit down with Lesley-Ann, better known as TokOfTheDeen, to discuss how she has built a thriving online community in just 14 months.

What started as a way of exercising creative expression through creating content has grown into something much bigger. Lesley-Ann shares how she uses her platform to champion independent businesses, highlight hidden gems across Aberdeen, and create genuine connections with her audience.

We talk about the importance of trust, staying positive online, supporting others to succeed, setting goals, and the lessons she's learned while growing her presence on social media.

Whether you're a content creator, business owner, or simply interested in the power of community, there's plenty to take away from this conversation.

In this episode:

• Building a community online

• Supporting local and independent businesses

• Growing a social media presence

• Creating positive content

• Building trust with an audience

• Goal setting and personal growth

• Championing Aberdeen's local business scene

Connect with TokOfTheDeen:

https://www.tiktok.com/@tokofthedeen

https://www.instagram.com/tokofthedeen/

https://www.facebook.com/Tokofthedeen/

Follow the podcast:

https://www.instagram.com/sznmedialtd/

https://www.facebook.com/profile.php?id=61588320118510

https://www.youtube.com/@SZNMediaLtd

https://www.linkedin.com/company/szn-media-ltd/

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