After producing 893 podcast episodes and helping entrepreneurs launch their podcasts with confidence, I realized something important: podcasting is not just about creating content.

In this episode of the Failure Is Knowledge Podcast, I break down how my understanding of podcasting changed over time and why podcasting should be viewed as a marketing tool rather than simply a content creation tool.

I share the lessons I learned about marketing, authority building, awareness, customer acquisition, systems, consistency, and speaking directly to customers.

You'll learn:

-Why podcasting is marketing

-How podcasting helps you stay top of mind

-Why systems matter

-How to become findable

-How speaking to customers improves marketing

-Why consistency creates awareness

-How one podcast can create multiple pieces of content

If you're a multifamily investor, entrepreneur, or business owner looking to launch your podcast with confidence, this episode will help you think differently about how podcasting can support your business.

Failure Is Knowledge helps multifamily investors and entrepreneurs launch their podcast with confidence through podcast production and marketing systems.

Failure Is Knowledge helps multifamily investors and entrepreneurs launch their podcast with confidence through podcast production, content systems, and marketing strategies.

Connect With Terryl Humphrey

📧 Email: Terryl@failureisknowledge.com