
How To Sell Your Vision - Know what you are asking
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In this episode of How to Sell Your Vision, I had the pleasure of hosting Angelos, the founder and CEO of Infrared City, a fascinating company providing environmental simulations that illustrate how newly designed structures can impact the environment.
Its applications are broad and critically important, ranging from city planning to bridges and more.
One of the key insights Angelos shared was the importance of knowing exactly why you're asking for a specific funding round and how you plan to allocate those funds.
It’s a topic I’ve been hearing more and more about lately.
It seems straightforward, right? If you’re asking for money, you should know how you’re going to use it.
But I share Angelos’ sentiments: especially in early-stage startups, where assumptions often outweigh historical data, investors want to see that your projections are grounded in thorough research and a clear understanding of costs.
Providing a detailed plan for how you’ll use the funds is an excellent way to demonstrate to investors that you’ll treat their money with care.
If your reasoning isn’t solid, realistic, and well-grounded, investment simply won’t follow.