In today’s real estate market, working with buyers isn’t as simple as “showing homes.” If you want to represent them, negotiate for them, and protect their interests, you need a signed buyer agency agreement and that conversation can get weird fast if you don’t know how to present it the right way. So in today's episode, I break down exactly how to explain buyer agency in a way that feels natural, confident, and genuinely helpful to the client. You’ll learn how to open the conversation, uncover their true motivation, establish value, walk them through the process, and ask for commitment without sounding pushy.

I also walk through what buyers need to hear to understand why representation matters , from scheduling showings the smart way, to negotiating price, to navigating inspections, repairs, and closing. When you frame your role as an advocate instead of a tour guide, the contract becomes a simple next step, not a pressure tactic. If you want buyer consultations that convert, and clients who trust you from day one, this is the episode you need.

Key Points:
🏠 How to open the conversation with questions that reveal their goals and urgency
🧭 How to explain buyer agency so it feels like protection, not pressure
🤝 How to position yourself as their advocate, not just someone who unlocks doors
📋 How to walk buyers through showings, offers, inspections, and negotiations with clarity
🖊️ How to ask for the commitment confidently and get the agreement signed without feeling pushy

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